What are the 5 marketing concepts? These are some of the basic marketing theories that have been around for a long time and have helped business owners make money. Marketing Management Concepts or simply 5 marketing concepts are; production concept, product concepts, advertising concept, selling concept and social marketing concept. These concepts are discussed below; Product Concept – this refers to the underlying idea behind what the company manufactures. Production Concept – this refers to the company’s capacity to produce a product or service.
Marketing Strategies is the strategies or techniques used to promote a product. Marketing is a process by which people, organizations and firms persuade the public by providing services, products or commodities that the public wants. Advertising is the way by which information is disseminated to the public so as to inform them about a certain thing. Sales are the means by which goods are offered for sale. Promotion refers to the creation of public awareness about a product or service.
Marketing is a combination of philosophy and marketing. The philosophy of marketing encompasses all aspects of business and marketing from product development, advertising and promotions to the distribution, sales and after sales support. The marketing strategies are the tactics used to get a public’s attention, to shape their opinions, to convince them to buy a product or service. There are many types of marketing strategies used by marketers, each aimed at gathering customer information and turning these into sales.
Marketing concepts come from research and several marketing theories have emerged over time. The five concepts mentioned above are the most commonly used in marketing by marketers. The marketing concept that the Fuddies marketed under was the Faded Concepts, meaning they had faded from use before they were killed off. The other marketing concept is the sociological concept.
A philosophy is an idea, a viewpoint, a point of view. Marketing concepts follow this philosophy and they often combine it with other techniques. A marketing concept is a technique, a set of techniques, an approach, a set of rules or a system. Marketing philosophies are therefore an ideology.
The five-branch marketing concept is one of the most common concepts and it basically involves selling products in five ways. The five-branch concept essentially says that the marketing mix is as important as the product quality or customer satisfaction. You should never ignore any one of the five elements when marketing. That’s because if you don’t sell anything, you won’t make any money.
Another common concept is the production concept. The production concept means that the marketing mix has to be determined according to the production cost of producing the product. Some producers think that consumers don’t care about the price of the product but they only care about the price of the production process. That is absolutely false! All consumers want is high quality products at a reasonable price.
The last marketing concept I’d like to discuss is the societal concept. The societal concept means that the marketing mix has to be based on how society thinks it should be sold. If the product has to fit into a social context, then it will sell. The classic example is the car. People don’t care about the car price or its durability, they just want to have a car!
So now you know what the 5 marketing concepts are, now it’s time to implement them. All you have to do is design a sales letter for each concept and send it to your prospects. Each prospect will read a different letter and will decide whether or not he wants your product. At this point, you should have gained at least one buyer. If you can follow up with another phone call or email, you’ve successfully sold your first production concept.
The second concept focuses on quality products. Your product concept should focus on providing customers with products that they can use and that will last for a long time. The quality products you sell are not what your customers want, they’re what your customers need. Customers want quality products that will deliver on their promises.
The final marketing concept focuses on repeat customers. When a customer buys from you again, you get a discount on your next order. This concept is very important because it helps you avoid losing potential customers. Always make sure your customer wants what you’re selling.