Every entrepreneur or Internet Marketer wants to be on top of the latest social media trends and get in on the ground floor of a hot social network marketing platform. However, what if you don’t have time to constantly monitor these trends? For the small-time entrepreneur, time is gold. So how do you know which platforms are right for you and your niche? Here’s a quick guide to help you with that.
The first thing you want to look at when surveying the latest social media trends is demographics. What are users like, what age groups, gender, and financial status? This information will give you an idea of which networks will be the best match for you. Ready? Let’s dive in!
Let’s start with the most popular social media networks – Facebook and Twitter. If your target audience is mostly Facebook or Twitter users then you have the best chance of profiting from these platforms. Both of these giant social networking sites have millions of active users worldwide and more are joining every day. Brands with Facebook ads can reach a whole new audience because of its global reach and strong user base.
Brands with twitter ads can also gain a following. Branding experts agree that the best time to run ads is in the morning – right after the end of the day. This is when many people are browsing the advertising services. Analyzing the latest social media trends reveals that most online users click on links during this time. So, if you want to be a part of the action then the best time to run ads is during the morning hours.
Another platform where brands must pay attention to the latest social media trends is YouTube. Nearly three quarters of all internet users have at least one channel on which they watch videos. And almost three-quarters of all internet users use YouTube to search for things. Videos are the second most popular form of content on the internet after e-books. Research shows that almost three quarters of all consumers look for a company through their YouTube videos. That means that almost three quarters of all consumers use YouTube as a source to find a brand.
Brands need not focus only on Facebook and Twitter; there are other equally important social networks that should also be taken into consideration. Brands need to learn how to utilize these platforms to drive maximum traffic and sales. One of the hottest trends on the media front right now is augmented reality. Brands who invest in augmented reality technology will be able to tap into the consumer’s desire for convenience. Brands such as McDonald’s and Dunkin Donuts have already begun to use augmented reality technology in their respective platforms.
augmented reality allows users to interact with the real world through digital means. As a result, users can virtually walk into any location on the globe and see items in it. Marketers believe this will provide marketers with access to markets that they would otherwise not. As a result of this new medium, brands must be savvy marketers in order to capitalize on the social media content.
As businesses become smart marketers, they can take advantage of the latest trends to market their products or services. Research shows that consumers do not want to be bothered with all the hype. They want to know that the product or service is useful and true. If consumers feel like they are being sold to, they will simply avoid the brand.
Another benefit of social media marketing is that it allows for constant communication between the brand and their consumers. This type of marketing allows marketers to get immediate customer feedback. Branders can measure statistics such as number of fans, engagement and loyalty.
Social media trends can continue to evolve. Marketers must stay abreast of the new trends or risk falling behind. This is because if they fall behind, they will be too late. Brands who haven’t taken advantage of these emerging marketing trends will be left out in the cold.
By keeping up with the latest trends, marketers can learn from what other businesses are doing. They can also apply lessons learned to their own strategies. With social media users posting, commenting and linking on a regular basis, brands must keep pace. A strategy that is not updated on a regular basis is no strategy at all.
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